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Hi, Joe.
Unfortunately, you're out of luck. Your only lawful choice — given that you don't want to pursue the alternatives, e.g. VirtualPC, etc. — is to purchase legal downloads of the same content in Mac-compatible formats, if available.
You wrote:

'Its seems to me a real shame that apple and microsoft can't once and for all work this thing out.'

That's unlikely to happen. Each firms' DRM technology enforces a strategy of locking you in to their platforms: Windows DRM to Windows, Apple's FairPlay to iPod and iTMS. There is no economic incentive for them to make their DRM formats compatible with the others' players as that makes it easier for you to switch platforms without incurring potentially substantial switching costs. To understand lock-in and switching costs as competitive strategies, I recommend the book Information Rules by Shapiro and Varian.
For example, if the WMVs in question were legal downloads you purchased, you're now faced with the following switching costs: you either (a) lose the use of those files (meaning the money spent on them originally is now wasted), or (b) re-purchase the same content, if available, in a format that is Mac-compatible.
One of the incentives Microsoft has proposed to get iPod users to switch to Zune is that they will make iPod owners 'whole' with respect to their iTMS purchases. That's an expensive switching cost and an unusual technique, revealing how desperate MS is to have iPod owners switch to Zune.
You wrote:

'So much content is now being protected to prevent copywright infingement which I understand, but it also means that access is becoming more and more limited to us mac users.'

If it weren't for piracy, there'd be no need for DRM. Rampant piracy has forced the owners of intellectual property to resort to DRM to protect their rights. Therefore, the real blame goes to the pirates.
Good luck!
😉 Dr. Smoke
Author: Troubleshooting Mac® OS X

Software that open wmv file - Windows Media Video. Programs supporting the exension wmv on the main platforms Windows, Mac, Linux or mobile. Click on the link to get more information about listed programs for open wmv file action. Microsoft Windows: Adobe Premiere Pro. Aug 02, 2021 Another suggestion for an app that will enable you to view AVI files on Mac without a problem comes from 5KPlayer. Just like the other software we presented so far, 5KPlayer can handle many video formats without needing any codecs or plugins. The list supports - but is not limited to AVI, MOP4, MKV, WMV, FLV, MOV, WMA, H.265, or 3GP. Step 1: To convert WMV to MP4 on Mac free online, visit Online UniConverter’s main website by following through the link shown above. Click on the add files button after that. You will be taken to the internal storage in your device.

Sep 27, 2006 6:20 AM

As we all know that Media Window file (WMV) is a very popular file format which has been designed by Microsoft by itself. And as a matter of fact, this file format is supported by all Windows OS PC’s but not by Mac OS. Because there are lot of files which is having WMV file format, it becomes very important for the Mac users to get a good kind of WMV player for their Mac OS. There are several WMV players available for the Mac users which we are going to list below in this article.

Jul 03, 2020 2. VLC Media Player. Few apps that play WMV on Mac have the history that VLC Media Player does. This open-source and free to download video player has the ability to play 360-degree videos and media files up to 8K resolution, as well as videos in compressed file formats.

So, get down to the list and search for the best choice for yourself:

1) VLC

VLC media player is undoubtedly the best kind of media player for Windows and Mac OS as well. There are lots of exciting and popular features available in VLC media player which are just magnificent. Apart from Windows and Mac OS, VLC media also supports Linux OS as well. Developed with the best kind of graphic user-interface, VLC media player just makes it easier for the users to watch files with WMV file format. And not only WMV, but there are also several other file formats like Mp3, Mp4, MKV, WebM, DivX, Mpeg-2 etc which are supported by VLC media player. Currently, there are more than 5 Million plus users who are using VLC media player in their PC’s. That’s why you will find VLC media topping up the list of every media player segment.

The better codec support on VLC media player is just a great feature that every Media player is not able to offer its users. VLC media player can also be used to stream live videos using the URL’s which you have with yourself. Just copy and paste the live streaming URL under the streaming option and let the VLC media handle the rest of the things for you. The customizable settings are another very sure shot feature of this Media player for all the lovely Mac OS users. Though the functioning of this Media player is a little bit annoying, the overall performance of this media player will surely deliver some satisfactory results to the users for sure. All you are required to do is just to download and install VLC media player from Google and enjoy its features for free.

How Do I Play Wmv Files

2) QuickTime+Flip4Mac

For every Mac user who is looking out to get the best possible WMV player for their Mac device, Quicktime Flip4Mac will present you another very adorable choice as like VLC media player who is already present out there. The Quicktime Flip4Mac Media player is one of the quickest kinds of media player which will play the WMV file in just a few seconds. Unlike the VLC media player, which takes some time to set up the things to play the videos, Quicktime Flip4Mac software is considered very fast as compared to it. However, after the launch of the latest version of Quicktime Media player for Mac, the overall speed of playing videos has been decreased drastically. This is because developers are trying more and more experiments on this Media player to add the latest features which are provided by other media player of this same segment. So, using the older version of Quicktime Flip4Mac software on your PC will not hurt you in any case for sure.

All the other different file formats like Mp3, Mp4, MPEG-2, DivX etc. are well supported by this Media player for Mac users. When you first launch this media player on your PC, then it will ask for some permission to access the files. Just grant all the permissions after reading them carefully and enjoy the experience of watching the WMV file on Mac devices. Choosing out between VLC media player and Quicktime Flip4Mac is a tougher job for the users because they both are very great kind of Media players for Mac devices. So, pick the best media player who will support your device in the best possible manner.

3) MPlayerX

Another trendy choice among Mac users as an excellent WMV media player. MPlayerX is a different kind of media player that genuinely offers so many varieties of exciting features which are just brilliant. The best part of this media player is that it supports a variety of different file formats, which makes it a complete power-packed choice for the users. Videos will get played on this media player instantly in few seconds after you click on the icon. MPlayerX is a pro version of MPlayer who were also offering so many fantastic features to its users. Users can easily set the Playback speed and other media settings like Sound equalizer, Autoplay videos, etc. as well on this Media player.

Though MPlayerX media player won’t seem to be very attractive in the first look, after using it for some time, you will find that MPlayerX is really an excellent choice for the Mac users to play WMV files. Other file formats like MPEG, VIVO, WMA, Ogg/OGM, Matroska, NUT, etc. are also supported by MPlayerX media player. All you are required to do is just download it on your PC and install it. After installing, you will see that this Media player will automatically search out for all the files which are present on your PC.You will surely find it be the most relevant option as a Media player for your Mac device.

4) DivX

DivX is yet another very incredible choice for all the lovely Mac users to play WMV file format files in one go. The main reason behind the popularity of DivX media player is its good kind of Graphic user-interface, which is pretty much appealing for the users. Moreover, DivX player is also considered as an ideal media player for Mac to play DivX file format files. However, the installation of DivX media player for Mac will take some extra time, but once the installation gets completed, you can play all videos, and other multimedia files with different file formats hassle-free. Smooth playback video experience can be ensured easily by using DivX media player on your Mac device.

Furthermore, if you want to get some personalized watching experience on this media player, then you can access the customizable settings of this Media player for Mac device. The customizable settings will bring out some more exposure to the streaming experience on this Media player for sure. This Media player for Mac devices supports different types of file formats including AVI, DIVX, MKV, Mp4, etc. Users can check out the full list on its official website where they will also find the downloading link of this Media player for Mac. So, get this Media player installed on your Mac device today to experience some much important stuff for free.

5) Plex WMV Player

Plex is another very great Media player for Mac devices to play WMV files hassle-free in one go.Though there are still millions of users, who are connected with it and using it in their Mac devices for many years, Plex is a decent choice.

But the overall layout and graphics user-interface of this software is pretty much appealing for the users. Plex is also known as an “organizer.” The main reason behind the tag of this Media player is that Plex is developed with those features which can automatically arrange or manage the files which are present in the library files of the PC or Mac devices. Just click on the “System Files” icon present inside this software and see how much data are available which is supported by Plex WMV player. The advanced version of Plex is under development by the developers, and we hope that it will bring some more exposed and enhanced features for the users. Plex is an open-source software Media player for the users which they can download on their devices directly from the website. Installing and setting up the basic setup will not consume much time for sure. Plex is a very appropriate choice for the Mac devices if you set up the things in the best possible manner.

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Conclusion:

So, these are some top-rated and high-quality WMV media players for Mac devices. We really hope that these suggestions have helped you to install the best possible WMV player on your Mac device.

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A very common problem Mac users have is playing Windows Media Video (WMV) files. When attempting to open and play WMV files on Mac computer, you’ll commonly receive an error message along the lines of 'This is not a movie file'. Why Mac can’t play WMV? That's because WMV files use Microsoft proprietary codecs which is not compatible with your Mac OS system. Fortunately, there are always solutions out there. In this article, we will show you two easy ways to make your WMV files work with Mac computer properly.

Option 1: Use a Mac Video Player that Supports WMV

The good news is that there are plenty of simple and useful WMV player for Mac computer. And here we've selected the top 3 WMV players for Mac to help you playback the WMV files on Mac computer.

#1. Flip4Mac

Flip4Mac is probably the easiest solution to watch WMV files on Mac. It's a Windows Media component for QuickTime. By installing it on your Mac, you can play WMV directly in QuickTime Player. But you may find that Flip4Mac only supports WMV on Mac, any other format like AVI, MKV or FLV are not supported. And WMV playback is also in the basic level, if you want to get a better visual effects, you need to upgrade your Flip4Mac to a pro version.

#2. VLC Media Player

VLC is also one of the best free WMV video players for Mac. It is a cross-platform media player compatible with Windows, Mac and Linux OS. It lets you play almost any multimedia files as well as DVD, Audio CD, VCD, and more. Also it supports multiple codecs like MPEG-2, DivX, H.264, MKV, WebM, WMV, MP3, etc.

#3. Mac Media Player

Another best Mac WMV player is Mac Media Player. This player helps play WMV files when you have no other better choices. It is simple to use and it could meet your basic requirements about playing WMV movies. Without any editing features and customization, you will only enjoy it as a simple WMV video player.

Option 2: Convert WMV files to Mac Supported Format

Although these WMV video players are all quite popular among Mac users, they could only provide you the basic functions of playing WMV. In order to play an WMV file on Mac and take full advantage of the WMV files without any limitation (i.e. to play it on QuickTime, edit it in iMovie or FCP, import it to iTunes or etc.), you'd better convert the WMV file to a Mac-compatible file format. To do it, you can try out the Pavtube Video Converter for Mac. (Best Video Converter Review)

Constantly updated to fit with the latest technology, this video converter software is fully compatible with Mac's latest macOS High Sierra and can convert any videos, such as WMV, MKV, AVI, FLV, MPG, MTS, MP4, etc without quality loss. With it, you can encode any file format to Mac or any other device, editing software, and media player friendly formats. Get it now and play WMV videos on Mac!

Simple Steps to Convert WMV for Playback on Mac

Step 1. Add WMV video files

To convert WMV on Mac, simply click 'Add video' button to load your WMV files. You can also directly drag and drop your WMV files to the program.

Note: This software supports batch conversion, so you can import several WMV files at one time.

Macintosh Wmv Player

Step 2: Choose Output format

Click the 'format' drop down list to select MOV or MP4, M4V from 'Common Video' or 'HD Video' category as the output format. If you want to convert WMV files to portable devices, this application offers a variety of presets for iPad, iPod, iPhone, Apple TV even apps like iMovie, Final Cut Pro, Avid Media Composer, etc.

Wmv Format For Mac

Free Software To Play Wmv Files On Mac Windows

Note: If you want to change the sample rate, resolution, bitrates, etc for better video and audio effects, you can click 'Settings' option to access the setting window.

You can also edit WMV files with the built-in video editor. Make your personal video by trimming, cropping, adding text/image/video images, inserting SRT/ASS/SSA subtitle into source video, etc.

Open Wmv File Mac

Step 3: Start WMV conversion process

When all the settings are done, press the 'Convert' button to convert WMV videos on Mac. After that you can click 'Open' to find out where the output files are saved. If you want to set where you to save the output files, click the 'Browse' button to set it before the conversion.